PRIVACY POLICY

Privacy Notice

This is the privacy notice of Killay Dental
Health Centre. In this document, “we”, “our”, or “us” refer to Killay Dental
Health Centre.

Introduction

 

  1. This is a notice to inform you of our policy about all the information that we record about you through our website. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.
  2. We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them, and will not accidentally fall into the hands of a third party.
  3. We undertake to preserve the confidentiality of all information you provide to us and hope that you reciprocate.
  4. Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR).
  5. The law requires us to tell you about your rights and our obligations to you in regards to the processing and control of your personal data. We do this now, by requesting that you read the information provided at www.knowyourprivacyrights.org
  6. Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

The bases on which we process information
about you

The law requires us to determine under which
of six defined bases we process different categories of your personal
information, and to notify you of the basis for each category.

If a basis on which we process your personal
information is no longer relevant then we shall immediately stop processing
your data.

If the basis changes then if required by law
we shall notify you of the change and of any new basis under which we have
determined that we can continue to process your information.

1. Information we process because we have a
contractual obligation with you

If you join us as a patient or otherwise agree
to our terms and conditions, a contract is formed between you and us.

In order to carry out our obligations under
that contract we must process the information you give us. Some of this
information may be personal information.

We may use it in order to:

 

  1. verify your identity for security purposes
  2. sell products to you
  3. provide you with our services
  4. provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there
is a contract between us, or that you have requested we use the information
before we enter into a legal contract.

Additionally, we may aggregate this
information in a general way and use it to provide class information, for
example to monitor our performance with respect to a particular service we
provide. If we use it for this purpose, you as an individual will not be
personally identifiable.

We shall continue to process this information
until the contract between us ends or is terminated by either party under the
terms of the contract.

2. Information we process with your consent

Through certain actions when otherwise there
is no contractual relationship between us, such as when you browse our website
or ask us to provide you more information about our Practice, you provide your
consent to us to process information that may be personal information.

Wherever possible, we aim to obtain your
explicit consent to process this information, for example, by asking you to
agree to our use of cookies, and via the disclaimer on our contact and referral
forms.

Sometimes you might give your consent
implicitly, such as when you send us a message by e-mail to which you would
reasonably expect us to reply.

Except where you have consented to our use of
your information for a specific purpose, we do not use your information in any
way that would identify you personally. We may aggregate it in a general way
and use it to provide class information, for example to monitor the performance
of a particular page on our website.

If you have given us explicit permission to do
so, we may from time to time pass your name and contact information to selected
associates whom we consider may provide services or products you would find
useful.

We continue to process your information on
this basis until you withdraw your consent or it can be reasonably assumed that
your consent no longer exists.

You may withdraw your consent at any time by instructing us at info@normsbury.com However if you do so, you may not be able to use our website or our services further.

3. Information we process because we have a
legal obligation

We are subject to the law like everyone else.
Sometimes, we must process your information in order to comply with a statutory
obligation.

For example, we may be required to give
information to legal authorities if they so request or if they have the proper
authorisation such as a search warrant or court order.

This may include your personal information.

4. Specific uses of information you provide
to us

Personal data submitted on this website will
be used for the purposes specified in this privacy policy or in relevant parts
of the website.

Information you give to us. We may use
this information to:

 

  • Send you general
    and marketing communications;
  • Send you e-mail
    notifications;
  • Notify you about
    changes to our service;
  • Ensure that
    content from our site is presented in the most effective manner for your
    and for your computer
  • Provide third
    parties with statistical information about our users – but this
    information will not be used to identify any individual user; and/or
  • Deal with
    enquiries and complaints made by or about you relating to the website.

Information we collect about you. We will
use this information:

 

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and review purposes;
  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • As part of our efforts to keep our site safe and secure;
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and/or
  • To make suggestions and recommendations to you and other users of our site about services that may interest you or them.

Information we receive from other sources.
We may combine this information with information you give to us and information
we collect about you. We may use this information and the combined information
for the purposes set out above (depending on the types of information we
receive).

We will not without your express consent
provide your personal information to any third parties for the purpose of
direct marketing.

5. Complaints regarding content on our
website

If you complain about any of the content on
our website, we shall investigate your complaint.

If we feel it is justified or if we believe
the law requires us to do so, we shall remove the content while we investigate.

Free speech is a fundamental right, so we have
to make a judgment as to whose right will be obstructed: yours, or that of the
person who posted the content that offends you.

If we think your complaint is vexatious or
without any basis, we shall not correspond with you about it.

6. Complaining

When we receive a complaint, we record all the
information you have given to us.

We use that information to resolve your
complaint.

If your complaint reasonably requires us to
contact some other person, we may decide to give to that other person some of
the information contained in your complaint. We do this as infrequently as
possible, but it is a matter for our sole discretion as to whether we do give
information, and if we do, what that information is.

How you can complain

 

  • If you are not happy with our privacy policy or have any complaint then you should tell us by email. Our address is info@normsbury.com.
  • You can find further information about our complaint handling procedure at https://myswanseadentist.co.uk/complaints-procedure
  • If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.
  • If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner’s Office. This can be done at https://ico.org.uk/concerns/.

7. Contacting us via our website

When you contact us, whether by telephone,
through our website or by e-mail, we collect the data you have given to us
securely in order to reply with the information you need.

We record your request and our reply as well
as the personally identifiable information associated with your message, such
as your name and email address and other contact details so as to be able to
track our communications with you to provide a high quality service. This data
will be held securely online for a period of 3 months, we may also record this
information within our practice management software.

Use of information we collect through
automated systems when you visit our website

8. Cookies

This website uses Google Analytics to help
analyse how users use the site. The tool uses “cookies,” which are text files
placed on your computer, to collect standard Internet log information and
visitor behaviour information in an anonymous form. The information generated
by the cookie about your use of the website (including IP address) is
transmitted to Google. This information is then used to evaluate visitors’ use
of the website and to compile statistical reports on website activity.

We will never (and will not allow any third
party to) use the statistical analytics tool to track or to collect any
Personally Identifiable Information (PII) of visitors to our site. Google will
not associate your IP address with any other data held by Google. Neither we
nor Google will link, or seek to link, an IP address with the identity of a
computer user. We will not associate any data gathered from this site with any
Personally Identifiable Information from any source, unless you explicitly
submit that information via a fill-in form on our website.

9. Personal identifiers from your browsing
activity

Requests by your web browser to our servers
for web pages and other content on our website are recorded.

We record information such as your
geographical location, your Internet service provider and your IP address. We
also record information about the software you are using to browse our website,
such as the type of computer or device and the screen resolution. This
information is recorded by Google Analytics as well as via certain 3rd party
plugins installed on our website.

We use this information in aggregate to assess
the popularity of the webpages on our website and how we perform in providing
content to you.

If combined with other information we know
about you from previous visits, the data possibly could be used to identify you
personally, even if you are not signed in to our website.

10. Our use of re-marketing

Re-marketing involves placing a cookie on your
computer when you browse our website in order to be able to serve to you an
advert for our products or services when you visit some other website.

We may use a third party to provide us with
re-marketing services from time to time. If so, then if you have consented to
our use of cookies, you may see advertisements for our products and services on
other websites.

11. Our use of Call Tracking

We may have call tracking installed on our
website. This tracking will automatically record certain information about the
visitor by using various types of technology including cookies, clear gifs or
web beacons. This automatically collected information may include the phone
number, IP address or other device address or ID, geographic location of the
Visitor, web browser and/or device type, the web pages or sites visited just
before or just after visiting the site, the pages or other content the visitor
views or interacts with, and the dates and times of the visit. Calls may also
be recorded.

Access to your own information

12. Access to your personal information

 

  • At any time you may review or update personally identifiable information that we hold about you by contacting us.
  • To obtain a copy of any information that is not provided on our website you may send us a request at  info@normsbury.com.
  • After receiving the request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.

13. Removal of your information

If you wish us to remove personally
identifiable information from our systems, you may contact us at info@myswanseadentist.co.uk.

This may limit the service we can provide to
you.

14. Verification of your information

When we receive any request to access, edit or
delete personal identifiable information we shall first take reasonable steps
to verify your identity before granting you access or otherwise taking any
action. This is important to safeguard your information.

Other matters

15. Encryption of data sent between us

We use Secure Sockets Layer (SSL) certificates
to verify our identity to your browser and to encrypt any data you give us.

Whenever information is transferred between
us, you can check that it is done so using SSL by looking for a closed padlock
symbol or other trust mark in your browser’s URL bar or toolbar.

16. Retention period for personal data

As mentioned in this privacy notice, we keep
your personal information securely online for a period of 3 months. We will
also keep the data on our practice management software for as long as required
by us:

 

  • To provide you
    with the services you have requested;
  • To comply with
    other law
  • To support a
    claim or defence in court.

17. Compliance with the law

Our privacy policy has been compiled so as to
comply with the law of every country or legal jurisdiction in which we aim to
do business. If you think it fails to satisfy the law of your jurisdiction, we
should like to hear from you.

However, ultimately it is your choice as to
whether you wish to use our website.

18. Review of this privacy policy

We may update this privacy notice from time to
time as necessary. The terms that apply to you are those posted here on our
website on the day you use our website. We advise you to print a copy for your
records.

If you have any question regarding our privacy
policy, please contact us.

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